The commercial titled Choice FM – Stop The Bullet - Kill the Gun was done by a London advertising agency for Choice Fm in United Kingdom. It was released in the September 2007.
Stop the Bullets, Kill the Gun is a highly successful public service announcement against gun violence that uses slow motion photography to show the effects of bullets as they pass through inanimate objects.
The first object is an egg, followed by a tall glass of milk, an apple, bottle of ketchup, water bottle, watermelon and ends with a bullet speeding towards the head of a young boy but at the last second the bullet dissolves into the words: “Stop the Bullets. Kill the Gun.”
Agency: Abbott Mead Vickers BBDO, London
Creatives: Gary Walker, Huw Williams
Agency Producer: Yvonne Chalkley
Production: Therapy Films, London
Director: Malcolm Venville, Sean de Sparengo
Producer: Barry Hughes, Nicola Simms
DP: Stuart Graham
Editing House: Final Cut, London
Editor: David Webb
Post Production: The Mill, London
Flame Artist: Leon Woods
Telecine: James bamford
Sound Production: Wave Recording Studios, London