What Ads With Half-Naked Women Look Like When They’re Turned Into Men

The first part of this clip gets into the sexism and rape culture around advertising, but what really illustrates the point clearly is the last half.

They use men instead of women in the same ads. The effect is dramatic, and in some cases, totally absurd.

Here is the text that accompanies, Representations of Gender in Advertising, by YouTube user Sarah Zelinski:

This culture jam is a school project that was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine.

We wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals.