Ever since Cheerios struck gold with an ad last year featuring an interracial family, companies have been striving to reach out to families of all kinds.
Honey Maid is no exception, releasing their own ad, “This Is Wholesome,” featuring straight dads, gay dads, single dads and interracial parents.
Predictably, the ad received widespread criticism from anti-gay organizations such as One Million Moms, who claims to be “all about changing the culture for Christ,” posted the following message on its website in response to the ad:
“Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin. Right away it shows two men with a baby, followed by other families, and ends with different families pictured including the one with two dads. This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome. The ad states, ‘Everyday wholesome snacks for every wholesome family.
… One Million Moms stands up for Biblical truth which is very clear in Romans 1:26-27 about this particular type of sexual perversion. Honey Maid is also using the hashtag #thisiswholesome. There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are changing the meaning of the word ‘wholesome.’ This is truly sad. If this is what Honey Maid thinks is wholesome, then my family will no longer purchase Honey Maid or Nabisco products.”
Honey Maid is hitting back with a new ad entitled “Love.”
The ad’s message is simple too: “On March 10, 2014, Honey Maid launched ‘This Is Wholesome,’ a commercial that celebrates all families. Some people didn’t agree with our message.”
You can watch this amazing rebuttal to anti-gay sentiment, below.