Indianapolis Business Journal Reveals The ‘Real’ Reason WIBC Dropped GOP Extremist Rush Limbaugh


This past Wednesday I wrote a Liberals Unite article about the Republican talk radio host, Rush Limbaugh, being dropped, after 22 years, from the Indianapolis radio station WIBC. Many other news /opinion sites covered the story, as well as IBJ (Indianapolis Business Journal). Most of the stories basically said the move was a simple change in direction:

Officials for WIBC parent Emmis Communications this month notified Los Angeles-based syndicator Premiere Networks that it would not extend its deal to air Limbaugh’s show.

Here’s where the IBJ piece was a little different. Emmis’ local market manager, Charlie Morgan, said the mega company’s decision to drop Limbaugh was much more than a simple change – and they have been contemplating this move for 18 months.

While Morgan expects some WIBC listeners to be “hugely disappointed” by the change, he said losing Limbaugh could open up the station to more advertising opportunities.


“There are some—primarily national—advertisers that refuse to air commercials during Limbaugh’s show, Morgan explained.

Emmis officials began notifying its advertisers of the change Monday.

And there it is – bonafide proof once again, that the boycott against Rush Limbaugh and his sponsors is not only working, it’s remarkably effective. It’s changing the face of talk radio altogether. Right now the biggest problem with radio – is Rush Limbaugh. And the hundreds of thousands of Limbaugh boycotters couldn’t be more pleased.

Advertisers can’t handle the pressure and loss of customers. Most companies, other than those run by Republican Dittoheads, are avoiding Rush Limbaugh like the plague. This was not the case in 2012. That year, self-proclaimed ‘El Rushbo’ enjoyed sitting on the king’s throne of Conservative ‘hate radio’ with a plethora of large lucrative sponsors. That all changed after he called an unknown college student a ‘slut’ and ‘prostitute’ while she advocated for insurance-paid birth control at a congressional hearing. Once Limbaugh’s rant hit social media and went viral, huge sponsors like Ford, GM, McDonald’s, Subway, Carbonite…began to pull their ads immediately after seeing the public’s outrage.

Yes, the good old days are long gone for Limbaugh, though his camp begs to differ and continues to make lame attempts to derail the boycott Limbaugh used to joke about. Also, his PR team is now blitzing search engines like Google with 10 or more stories per day – from the same show. Guess they need those page views to generate revenue because it sure isn’t coming from sponsors.

Kudos, once again, to the many individuals, groups/organizations and websites involved in this successful movement. They are not mentioned enough. It’s been a slow, agonizing fall for Rush Limbaugh, and it’s given the protestors some pretty glorious victories and affirmations along the way. There will be more celebrations to come. Some organizations like NOW (The National Organization For Women) NARAL Pro-Choice America, and Planned Parenthood have been after Limbaugh for years. The amazing StopRush volunteers have been relentless. Other Limbaugh protestors and bashers include:

News Websites/Blogs like Addicting Info, Alternet,  Daily Kos, Huffington Post, Liberals Unite, Media Matters, Occupy Democrats, ReverbPress, The Smoking Gun, and UntraViolet.

Facebook Pages like Boycott Rush Limbaugh’s Sponsors To Shut Him Down, Being Liberal, Chicks on the Left, Honoring Richard Myers, Lady Grey, Lady Liberals, Liberals Unite, Living Blue In Texas, Miss R*EVOLutionaries, One Million Sluts Against Rush Limbaugh, Political Loudmouth, Pro-Choice Liberals, Red State Dems, The Ale Party, The Beer Party, The Everlasting GOP Stoppers, The Pragmatic Progressive, Too Informed To Vote Republican, and Worley Dervish.

Facebook ‘Groups’ like FlushRush, Join The Fight To Flush Rush, Fight Laws Against Women, Pro-Choice Democrats, ERA Action, and Stop Republican Laws Against Women.

Well Known Individuals like Gloria Steinem, Jon Stewart, Lewis Black, Rachel Maddow, Al Franken, Stephen Colbert, Peter Gabriel, Spike Lee, Andy Borowitz, Crystal Ball, the late, great George Carlin, Ed Shultz, Sandra Fluke, Ice-T, Jane Fonda, and Gloria Allred.

Individuals Equally Important include the late Daily Kos diarist Richard Myers, Wojtek Wacowski, Rick Unger, Cenk Uygur, Angelo Carusone, Karen Teegarden, Jen Senko, Matthew Desmond,  Samuel Wynn Warde, Kimberley Johnson, HRHPrissy, Freya Malin, Kitty Fitzgerald, Lorion, ProgLegs, Gary Flinn, and Certinot.

The list is massive. The Limbaugh Sponsor & Clear Channel/iHeart Petition, alone has over 131,000 signatures.

This is good news. This is important and exciting news. It shows the power of the people. When we use our voices (and in this case our consumer dollars) to make our message clear, we are being heard. Through grassroots online organizations and everyday concerned citizens who now can be pro-active via the internet, we are exposing hate speech, racism, homophobia, and misogyny taking place every day, not only on talk radio, but throughout the media industry. With social media we are also exposing police brutality, environmental corruption, human and civil rights violations, and this is causing America to change for the better. It’s a new day. It’s a great day.

To join the hundreds of thousands protesting Limbaugh’s hate radio, here are some easy ways:

Thank you, Kossack Richard Myers. Rest in peace. We miss you dear friend. We are finishing this.

Leslie Salzillo

Leslie Salzillo

Leslie Salzillo is a pro-choice mother, Rush Limbaugh boycotter, political commentator and visual artist. She began contributing to Liberals Unite in June of 2013. Join her on the new Facebook page, Pro-Choice Liberals.
Leslie Salzillo