Trump’s war on the media appears to be a humiliating failure if the results of this new study are any indication.
Just for kicks, we are going to start this article off with something we normally don’t do – publishing a direct quote from Fox News:
Fox News was ranked the “most trusted” American TV news brand in the United States, and was second overall, behind only the British-based BBC, according to a new study. The Research Intelligencer study, conducted via Brand Keys, analyzed 4,012 viewers who rated both broadcast and cable news organizations that they watch at least three times per week to determine how those brands resonated from a trust standpoint. [emphasis added]
- British based BBC – 90 percent
- Fox News – 87 percent
- PBS – 86 percent
- Bloomberg – 81 percent
- MSNBC – 80 percent
- CBS – 72 percent
- NBC – 70 percent
- ABC – 69 percent
- CNN – 69 percent
- Sinclair – 58 percent
Here’s the thing: the study itself was conducted to see how Trump stacked up with mainstream media and not to see which network ended up at the top of the heap.
As Robert Passikoff, the founder and president of Brand Keys Inc., reported for MediaPost:
As President Trump has assailed news (of all varieties) as “Fake News,” and more recently, “the enemy of the people,” Brand Keys was interested to see how much “trust” viewers actually had in the President, versus the TVs brands.
Continuing, Passikoff reported on the findings of the study as it related to Trump, noting that his ranking among Republicans came in 23 percentage points below that of the lowest TV network:
Trump was rated with an overall 29%, less than a third of that attributed to the BBC, and half that of local news broadcaster and avowed Trump supporter, Sinclair Broadcast Group.
Examined by political affiliation, Democrats rated Mr. Trump 14%, Independents 22%, and Republicans 35%. Eighteen percent (18%) of the sample had “No Opinion.”
What makes this news even more incredible is the fact that Fox News then proceeded to toss Trump under the bus while bragging about their ranking above MSNBC and CNN in the study.
They could have just reported on the figure above without noting Trump’s abysmal figure of only 29 percent. But no, they went ahead and reported his low trust ranking to prove that the study wasn’t skewed in Fox News’s favor by aiming to poll Trump supporters who we all know love Fox News – eat and drink it for breakfast, lunch and dinner each and every day.
Oh, and as a side note – Fox & Friends managed to thoroughly humiliate themselves this week as well, when a Twitter poll of theirs exploded in their faces. You can read all about it by clicking here.