An organization for the disabled called Pro Infirmis created a series of mannequins that were displayed in the store fronts of Zurich’s main downtown street, Bahnhofstrasse, in honor of International Day of Persons with Disabilities on Monday. The project is entitled: “Because Who Is Perfect? Get Closer.”
Director Alain Gsponer captured the campaign in a short film posted on YouTube by Pro Infirmis.
“Disabled mannequins will be eliciting astonished looks from passers-by on Zurich’s Bahnhofstrasse [Monday]. Between the perfect mannequins, there will be figures with scoliosis or brittle bone disease modelling the latest fashions. One will have shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled “Because who is perfect? Get closer.”, it is designed to provoke reflection on the acceptance of people with disabilities.”
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