A study published in the Journal of Psychological Science suggests women feel better about sexual imagery in ads for luxury products than they do for similar imagery in ads for cheap products.
According to the study: “Using sex to promote and expensive product does just that, by associating sex with high value.”
Regarding men, the study found no difference in their attitudes towards sexual imagery regardless of the price of the product being promoted.
You can watch a news clip from Time about the study, followed by a prime example of objectification in action.
Watch:
“Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion”:
http://youtu.be/uPq7jVGPs3g
Samuel is a writer, social activist, and all-around troublemaker.
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