This has to be one of the best pranks of all time.
YouTube user Little Johnny and his friends played a prank on their friend, Russ:
Me and the boys played a bit of a joke on our mate Russ. Kegs of beer have been plumbed into every tap in the house, with loads of cameras to catch the action. Took us all day to set up but it was worth it when the icy cool beer came pouring out.
AdWeek provided some background on the prank, reporting that:
Those jokers at Saatchi & Saatchi and Tui Brewery have a viral hit on their hands, notching more than 5 million views in about a week for various versions of a video that shows some New Zealand dudes pranking a pal by rigging the plumbing in his house so that every tap dispensed beer. An integrated campaign will follow.
MetroUK reported that while it is not clear whether or not Tui Brewery had anything to do with the prank, they certainly reaped rewards from it going viral and the clip does appear on their official website.
Labels can be seen of the New Zealand beer company Tui a few times in the video, leading to much speculation that it could be marketing ploy. The brewery has not claimed responsibility for the video but commented on a Facebook post saying, “awesome, those guys deserve a medal or something.”
Watch and enjoy:
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